Marketing a website without a baseline could be compared to running a race without all competitors lined up at the same starting point. From one marketer to another, there is nothing more frustrating than hearing your boss or client ask the question “where was I and where we were the competitors when we started?” and not having a good answer.
This Competitive Analysis Report template gives you a solid list of metrics to measure in a format that makes you look like a pro. It’s evolved from having simple insights to offering extended details for multi-location businesses, with simple side-by-side comparison tables, all pre-formatted in a professional format.
Example criteria measured includes:
- Common industry authority and trust scores
- Domain age
- Social metrics
- Special code and markup used
- Meta data analysis
- Off-page insights for local SEO
Videos are included to walk you through the process of creating a Competitive Analysis step-by-step. Our recommendation is run this report at least twice per year for your client, your company or your manager, allowing you to keep an eye on what the competition has been focusing on.
How Much Can I Sell This Report for?
Larger brands will pay from $750 to $1,000 for a one-time baseline report. Smaller companies will pay from $250 to $500 for your time putting this report together. This means you need only need to sell one report to break even on your investment.
Still Not Sure?
Call us with your questions and we’ll happy answer them as best we can. You can reach us M-F 8am – 5pm PST at (562) 732-4417.
We hope you’ll enjoy using our Competitive Analysis Template as much as we’ve enjoyed creating it!
About the Author
Steve Wiideman lives and breathes SEO strategy, with over two decades under his belt in inbound marketing.
He’s been called “The Agency’s Agency” and is often called upon by leading digital marketing firms to come in as a “white label” provider when an account is complicated or intimidating, or when good thought leadership is requested by a client.
He single-handedly built the SEO strategies for several of the world’s most popular brands, including Linksys, Belkin, Applebee’s, Skechers and others. Take an SEO Master Class with Steve to see what he’s all about.
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